Digital Marketing Applications Specialist (5741)

Company: Agua Caliente Spa Resort & Casino
Location: Rancho Mirage
Posted on: May 3, 2021

Job Description:

Job Description Summary

Responsible for the oversite of the ACC Digital Applications to ensure a loyalty experience while promoting the brand of the Agua Caliente Casinos.

Essential Duties and Responsibilities (other duties may be assigned)

• Oversite of the loyalty mobile app to ensure it is meeting the desired marketing objectives.
• Develop digital concepts, which engage current and prospective guests while supporting our brand positioning across all digital channels.
• Create compelling visual concepts for email, social media, mobile app and internet advertising to support media campaign objectives and increase conversions.
• Update content and provide design improvements for all things digital (website, mobile app, player portal, online and app gaming, etc.)
• Work with supporting departments to ensure promotions, offers, notifications are continually being updated.
• Develop and manage digital content messaging for distribution on the digital display networks (Cisco Vision, Facebook, Google Display Network, etc.)
• Capture feedback for continuous improvement of the digital applications. Coordinate issue resolution and design improvements with key departments.
• Develop and communicate key measurement analytics such engagement, lifetime value and brand affinity to demonstrate program effectiveness.
• Be an advocate for all things digital including the ACC Loyalty mobile app with executive and department leadership.
• Develop and maintain a knowledge of and appreciation for digital best practices and competitor programs to gain understanding of trending behaviors and the marketplace.
• Develop and communicate ACC Digital Applications strategy and programs.

Supervisory Responsibilities

None

Access to Sensitive Areas and Information (ACCRS & SRC)

As per the ACGM Access Matrix

Qualifications

Required Education and/or Experience

• Minimum of a Bachelor's degree (BA) or equivalent from a two-year college or technical school; or at least three (4) years' experience in a Marketing Department, Casino Marketing Department, and/or advertising group.
• At least four (4) years design experience in a broad array of digital assets, including email, websites, social media, mobile app and internet advertising.
• Work experience with loyalty programs and mobile application preferred.
• Strong analytical and problem solving skill required.
• Expert skills in Adobe Creative Suite, After Effects with Mac OSX Platform.
• Development of email, SMS and Push Notification campaigns.
• Working knowledge of CSS, HTML and JavaScript is a plus but not required.
• Strong technical skills with the demonstrated ability to learn other computer languages and /or software systems.

Working Conditions/Physical Demands

To perform this job successfully, the individual must me able to stand, move and work throughout the office area and properties, including walking up to 1 mile, climbing stairs and sitting at a desk/work station for the duration of the shift. Also may be subjected to a smoke filled environment.

Typically the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment. Must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.

Keywords: Agua Caliente Spa Resort & Casino, Palm Springs , Digital Marketing Applications Specialist (5741), Other , Rancho Mirage, California