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Head Of Marketing

Company: Desert Vein & Vascular Institute Coachella Valley,
Location: Rancho Mirage
Posted on: May 12, 2022

Job Description:

Desert Vein and Vascular Institute (DVVI) provides a challenging and dynamic work environment and offer many opportunities for advancement, along with competitive compensation and incredible benefits, including health and dental coverage, and 401K with matching. Consider joining our fast-growing team to take your career to the next level We currently have eight clinics throughout Southern California and planning aggressive expansion in and out of state. We---re looking for a Head of Marketing who will be instrumental in our growth by working closely with our team to expand and optimize our marketing strategy. Objectives of this Role Collaborate with company leadership to uncover insights and strategies to develop and implement marketing and branding strategies for our vein and vascular surgery services Oversee and grow the marketing department to achieve and exceed company growth projections with a focus on creating in house marketing content and working with our existing marketing partners Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, expenditure spending, and ROI Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for company leadership Oversee social media marketing strategy and content marketing in collaboration with multiple team members and marketing partners Daily and Monthly Responsibilities Lead the development of our marketing plans working closely with management, our Physician Liaison team, external marketing company, and our Phone Team, to create an effective and efficient marketing strategy focused on growing our patient base for vein and vascular procedures Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales Work closely with management to achieve our forecast targets for patient volume on a quarterly and yearly basis. Research the latest marketing strategies and excel in marketing endeavors competitively Collect and analyze key KPI---s of the practice and provide strategy for future marketing efforts to our executive team Skills and Qualifications Bachelor---s degree in marketing, advertising, or communications Successful track record in a senior marketing role, creating marketing campaigns, and success in meeting and exceeding company growth objectives Excellent leadership, communication, and decision-making skills Experience with digital and print marketing, content marketing, and social media marketing and Salesforce Proven ability to plan and manage 7 figure marketing budgets and determine ROI from omnichannel marketing campaigns

Keywords: Desert Vein & Vascular Institute Coachella Valley,, Palm Springs , Head Of Marketing, Advertising , Rancho Mirage, California

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